Start with scope
Clarify what must be true at the end of the engagement.
Phase when necessary
A smaller first phase can define strategy, UX or technical architecture before committing to a larger build.
Avoid false precision
A cheap estimate on an undefined problem usually creates change orders, rushed decisions or the wrong deliverable.
Where to go next.
The Project Builder asks about planned investment because it helps us recommend a realistic starting direction - not because every project fits a fixed package.