LIVE PRODUCT
BirthdayMe
Consumer social technology designed around birthdays, family and celebration.
OUTCOME / LIVE PLATFORMProduct Strategy / UX / Application / Brand Direction
Rubbl / Creative Technology Studio
START.EVOLVE.SCALE.
Wherever you’re starting, we build for what’s next.
Brands, digital experiences, products and intelligent systems built from the ground up.
01 / START
Build the foundation.
Turn a new idea into a clear brand, experience or product with enough structure to move forward.
DEFINE
THE SIGNAL
THE SIGNAL
AUDIENCE / 01
OUTCOME / 02
MAKE IT
MEMORABLE.
MEMORABLE.
EXPERIENCE / ACTIVE
AI / MODEL
DATA
AUTOMATION
LOGIC
RUBBL / INTEGRATED BUILDBuilt to
work together.
work together.
BUILD STATEStart
RBL / IN MOTION
We don’t just make things look ready. We help get them into the world.
WRK / SELECTED
Work that
Work that
moves things forward.
Six projects. Different stages, audiences and outcomes. Scroll through a conversation between product, growth, commerce and brand.
SCALENYC Street Grill
Brand, signage, web, POS-connected infrastructure and marketing built around a business ready for more.
OUTCOME / SECOND LOCATION → FRANCHISE DIRECTIONBrand / Digital / Photography / Growth
EVOLVELuxurious Seductions
Turning early traction into a cohesive customer experience across identity, product labels and web presence.
OUTCOME / STRONGER IDENTITY + DIGITAL PRESENCEBrand / Packaging / Ecommerce / Web
LobeWork
AI productivity software built from product strategy through desktop experience and licensing.
OUTCOME / PRODUCT LAUNCHAI / Product / Desktop Application
IN DEVELOPMENT
Kintinuity
An emerging digital product being shaped across strategy, experience and technology before it reaches market.
OUTCOME / PRODUCT FOUNDATION IN DEVELOPMENTProduct Strategy / UX / Development
STARTGrandiose Noir
Building the visual world for a new urban clothing brand across identity, packaging, photography and web.
OUTCOME / 0→1 BRAND SYSTEMBrand / Packaging / Photography / Digital
RBL / PHILOSOPHY
A logo isn't the brand.
A website isn't the strategy.
AI isn't the solution.
Everything has to work together.
We combine strategy, design, development and emerging technology to solve the real problem—not simply deliver the requested asset.
RBL / WHAT WE BUILD
One studio.
One studio.
Multiple disciplines.
From a new identity to the software behind it, Rubbl brings creative and technical disciplines together under one roof.
StrategyPositioning · Messaging · Audience direction
IdentityVisual systems · Art direction · Campaign creative
ExpressionPhotography · Packaging · Content
Relevant work / Grandiose Noir ↗ExperienceUX/UI · Customer journeys · Prototyping
WebWebsites · Ecommerce · Landing experiences
PlatformsPortals · Dashboards · Interactive tools
Relevant work / NYC Street Grill ↗0→1Product strategy · MVP planning · Prototypes
ApplicationsSaaS · Desktop · Mobile · Web apps
LaunchBrand systems · Onboarding · Product ecosystems
Relevant work / BirthdayMe ↗AIModel integration · AI features · Agent workflows
AutomationBusiness processes · Connected systems · Handoffs
Internal ToolsDashboards · Custom workflows · Data experiences
Relevant work / LobeWork ↗RBL / THE RUBBL METHOD
01Find the real problem.
02Give it direction.
03Design the experience.
04Engineer the system.
05Put it to work.
Strategy / Brand / Experience / Technology
RBL / CLIENT PROOF
Different starting points.
Different starting points.
Real movement.
Three businesses. Three different stages. The common thread was building the next version of the business around where it actually needed to go.
START / GRANDIOSE NOIR
Building the world before launching the brand.
A new urban clothing brand shaped from zero across identity, packaging, web, photography coordination and visual direction.
“With me every step of the way.”See the build ↗
EVOLVE / LUXURIOUS SEDUCTIONS
Turning early traction into a cohesive customer experience.
An existing kiosk business with real customers and recognition, elevated through a new identity, product labels and stronger web presence.
“The result feels elevated, intentional.”See the evolution ↗
SCALE / NYC STREET GRILL
Built to grow beyond one location.
Brand, signage, website, POS-connected infrastructure and marketing helped a local halal restaurant grow into a second location and prepare for franchising.
“Everything finally works together.”See the transformation ↗
RBL / UNDER THE INTERFACE
We don't stop
We don't stop
at the interface.
What people see is only one layer. The strongest experiences connect brand, interaction, logic, data, automation and intelligence underneath it.
EXPLODE / INSPECT / REASSEMBLE
02
RBL / FROM THE GROUND UP
It started
It started
with two.
Two lifelong friends. Two different disciplines. One belief: great ideas deserve to be built properly.
What began as a two-man creative operation grew into a studio capable of shaping brands, campaigns, digital experiences, software and technology.
Our story ↗JCREATIVE / 01
Brand direction, storytelling, visual systems and client experience.
EPRODUCT / 02
Product strategy, UX, software systems, automation and technical direction.
Creative instinct, technical curiosity and a belief that brands should be built with purpose.
Brand, web, photography, commerce and growth brought into one connected process.
Products, applications, AI workflows and custom technology now sit beside the creative work.
RBL / INTELLIGENCE
Human-led. AI-accelerated.
AI where it makes sense.
Human judgment where it matters.
We use advanced AI to accelerate research, prototyping, software development, automation and creative exploration—while keeping strategy and judgment human-led.
- AI product development
- LLM + model integrations
- Agentic workflows
- Custom business automation
- Internal tools + dashboards
- Intelligent customer experiences
Have something
worth building?
Start a Project ↗
Let's start from the ground up.