WRK—001 / Live product
BirthdayMe
A live social product designed around birthdays, family, connection and celebration.
PROJECT WORLD / BIRTHDAYME
Visit BirthdayMe ↗The opportunity.
Turning a familiar date into a richer digital experience.
BirthdayMe began with a deceptively simple idea: birthdays are social, emotional and deeply personal—but most digital experiences treat them like calendar reminders.
Rubbl helped shape the product direction across brand, interface, application experience and the systems required to make the concept usable at scale.
RBL / ROLE
What Rubbl brought to the build.
- Product strategy
- Brand direction
- UX / UI design
- Application experience
- Family & supervised-access flows
- Responsive product design
- Ongoing product evolution
A product built around people, not dates.
WRK—001Product world / Consumer technology
Experience / 01
Celebration becomes the interface.
A product world designed to feel personal, energetic and unmistakably centered on the person being celebrated.
DEVICE SYSTEM / RESPONSIVE / 09:18
MEDIA / SYSTEM
BirthdayMe in context.
Live product media slots are production-ready for screenshots, photography and short-form video.
WRK—001 / AProduct UI16:10 / image or video
WRK—001 / BFamily experience4:5 / image
WRK—001 / CMobile system4:5 / image
CASE / NOTE
Live product. The public product is available now; the next media pass will replace the remaining abstract device screens with real BirthdayMe product captures.
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